Sidewalk Sale Tomorrow, Saturday September 10th!

Pick up the lingerie or loungewear you've been craving at a fraction of the retail price at our Sidewalk Sale tomorrow, Saturday September 10th!

Enjoy 20% off basics, which include Prima Donna staples like Deauville and Madison, as well as nursing bras and pieces by Huit and Natori.

Indulge in 30% off sleepwear by PJ Harlow and select pieces by Pluto.

Fashion collections are a sumptuous 40% off, which include pieces by Nina Ricci, The Little Bra Company, Prima Donna, Andres Sarda and many many more! In addition, all panties in the shop are 40% off!

Swing by and pick up something special this Saturday only!

(*Sale excludes fragrance items, Forever New, sports bras, jewelry, accessories and select basic collections.)

A La Folie's Summer Sale This Friday to Sunday!

Been coveting something special at our store? Now's the time to pounce!

That's right, chers amis! This weekend (Friday August 12 - Sunday August 14), A La Folie is having a spectacular summer sale featuring deep discounts on your favorite brands*!

Enjoy 20% off basics, which include Prima Donna staples like Deauville and Madison, as well as nursing bras and pieces by Huit and Natori.

Indulge in 30% off sleepwear by PJ Harlow and select pieces by Pluto.

Fashion collections are a sumptuous 40% off, which include pieces by Nina Ricci, The Little Bra Company, Prima Donna, Andres Sarda and many many more! In addition, all panties in the shop are 40% off!

Swing by and pick up something special this weekend!

(*Sale excludes fragrance items, Forever New, sports bras, jewelry, accessories and select basic collections.)

Our January Sale Starts TODAY!

Didn't get what you wanted this holiday season? Lucky for you, our January Sale is everything you've been dreaming about... at a fraction of the original price!

That's right! Enjoy 25% off all merchandise* from January 14th to the 31st. Are you an Aubade fan? A Marie Jo devotee? A Hanky Panky lover? Snap up the pieces you've been coveting and scope out our newest offerings, all at an incredible discount. Hurry, though, because once our fall collections are gone, they're gone!

Happy shopping, chers amis!

(*Excludes jewelry, fragrance, Forever New, and Avero basic colors)

This Sunday: Celebrate the 15th Annual Jazz on 4th Festival with Massive Savings!

There's no better time to dance, tap your toes and shop than this Sunday!

For one day only, enjoy massive savings store-wide as we celebrate the annual Jazz on Fourth Festival and Fundraiser! Take in the music with free shows by BHS Jazz Combo & Ensemble, Jazz Mafia, Zakiya Hooker and Fito Reinoso while you check out what 4th Street has to offer!

Enjoy 20% off store-wide at A La Folie*, including brand-new collections from Simone Perele, Anita and The Little Bra Company!

Select collections are up to 60% off, including pieces by Millesia, Valery, Le Chat and Rosapois!

See you there!

(*sale excludes Forever New, fragrance items and Zinke Goodnight Lovely eyemasks)

Celebrate Spring at the 4th Street Sidewalk Sale!

Looking for a special Mother's Day gift? There's no better time to shop than this Saturday!
For one day only, enjoy massive savings store-wide as we participate in the 4th Street Spring Sidewalk Sale! Check out what 4th Street has to offer as various vendors celebrate spring with amazing deals!

Enjoy 30% off store-wide at A La Folie*, including our newest collection from Simone Perele and Huit Swimwear!

Select collections are up to 60% off, including pieces by Millesia, Valery, Le Chat and Rosapois!

Come by and pick up something special for Mom at a very special price! See you there!

(*sale excludes Forever New, fragrance items and Zinke Goodnight Lovely eyemasks)

A Prima Donna & Marie Jo Fitting Event!

Are you one of the 85% of women who wear the wrong bra size?
Don't be just another statistic!

Join us on Saturday, October 17th from 11am - 6pm for A La Folie's bra fitting event, featuring new collections from Prima Donna and Marie Jo. These new bras possess fit, construction and style that are often imitated, never duplicated, no matter what your size! Sip champagne & nibble on delicious sweets as our expertly trained staff matches you to the bra of your dreams. Best of all, enjoy discounts on all merchandise, including ordered items!

Treat Yourself!

• 10% off all merchandise!
• Hard-to-find sizes (32A - 44H)!
• Fall sample collections available for viewing and special order!
• Consult with our Prima Donna & Marie Jo rep, Anna Ortiz!
• Guaranteed delivery on special orders within 15 days!

See you then!