Sidewalk Sale Tomorrow, Saturday September 10th!

Pick up the lingerie or loungewear you've been craving at a fraction of the retail price at our Sidewalk Sale tomorrow, Saturday September 10th!

Enjoy 20% off basics, which include Prima Donna staples like Deauville and Madison, as well as nursing bras and pieces by Huit and Natori.

Indulge in 30% off sleepwear by PJ Harlow and select pieces by Pluto.

Fashion collections are a sumptuous 40% off, which include pieces by Nina Ricci, The Little Bra Company, Prima Donna, Andres Sarda and many many more! In addition, all panties in the shop are 40% off!

Swing by and pick up something special this Saturday only!

(*Sale excludes fragrance items, Forever New, sports bras, jewelry, accessories and select basic collections.)

Seeing Stars, All Because of Pluto

A few years ago, Pluto (the one in space) lost its planet status. With that, a Facebook group was started called When I was your age, Pluto was a planet. The group gave everyone, even the youngest among us, a chance to feel old and nostalgic for the days of elementary school astronomy. These days, Pluto may not be a planet, but it IS a pretty amazing Belgian loungewear brand.

Pluto Sofia Robe - $297

Even though it seems at times that Bay Area rain will last forever, living here means being rewarded with exceptional spring and summer weather. Our warm days are just right - dry, breezy, not too toasty. Just enough heat to break out the shorts, and just enough chill that your leather jacket can remain part of your daily ensemble. If you're anything like me, you never want your good taste to start and end right outside your front door. Just because you're hanging at home for the evening or lounging on a sunny Sunday afternoon, doesn't mean you can't look chic, classic and yes, sexy.

Pluto Esmee Pajama Set - $205

Pluto Matelasse Robe - $282

If your taste is for loungewear pieces with style, exceptional cut and unparalleled personality, then Pluto is the perfect brand to add to your coziest of repetoires. The fabrics run the gamut from impossibly soft matelasse to the slinkiest of jersey knits. Each piece is made with care and we have a great array of pieces to choose from in a variety of sizes. When it comes to comfort, each piece fits the bill - not too heavy and not too thin. Just right for the Bay Area's warmer months!

Pluto Emily Robe - $225

So if you're seeking some sexy summer loungwear, gravitate towards Pluto. It may no longer hold planet status, but it will always be stellar to us!

Give or Receive? Why Choose When You Can Do Both?

It's that time of year again: stockings are stuffed, gifts given and decadence and thoughtfulness coveted. If you haven't already started, there's no time like the present to draw up your holiday wish list. And while you're at it, why not tick off some items from your loved ones' lists too?

It doesn't matter if she's your lover, sister, mother, aunt or daughter -- every woman wants to feel special this holiday season. Lucky for you, we're here to help out and we have it all!


WHAT TO GIVE?

Sleepwear

Whether your budget is $70 or $700, we have loungewear for every personality: from basic staples from PJ Harlow, Eberjey and PJ Salvage, to the finer things in life like sumptuous silk charmeuse Christine Vancouver gowns and robes. We're also proud to announce the arrival of Pluto, whose matelasse robes are dreamy-soft. More styles are expected soon, as well as fresh and cozy additions from Le Chat. When it comes to pajamas, we do truly have something for everyone on your list!


Hanky Panky

Whether her style is fun and funky or classic and comfy, Hanky Panky's bits and pieces make the ideal stocking stuffers. Hanky Panky's signature thong is a worldwide best seller, and we've got plenty in stock in a lovely range of fall hues. We also have their low rise thongs, lace bralettes, boyshorts and teddies. Hanky Panky's pieces are the perfect little something to cap off her dream gift.


Prima Donna

Give the gift of exceptional support this holiday season! By now, we don't need to tell you how amazing Prima Donna's bras are. We're more stocked than ever, and if she's on the bustier side, a gift from the Prima Donna or Prima Donna Twist lines is a winning choice.



Jewelry from Jamie Joseph & Danielle Welmond

Candy-shaded stones and flawless cuts make Jamie Joseph one of our favorite jewelry lines. A cocktail ring in rutilated quartz, chalcedony, drusy agate or Indian ruby is a gift that begs to be showed off. If her taste leans towards the more feminine side, Danielle Welmond's lace-inspired pieces make a divine gift.



WHAT TO RECEIVE?

Andres Sarda

Andres Sarda is one of our newer brands, and we're so happy that they're here to stay. From space-age cuts to graphic lace, dotted tulle swagged straps and bold shades, Andres Sarda's lingerie is anything but ordinary, and the perfect brand to add to your personal holiday list! It's guaranteed to wow your special someone!



Aubade

We've carried Aubade's gorgeous pieces before, and we're overjoyed to have them back on our walls just in time for the holidays! There's a reason that Aubade is one of the most coveted lingerie brands in the planet -- it exemplifies traditional French styling, with a sturdy construction and sexy shape that's truly otherworldly. With perfect accordion pleats and Chantilly lace, the lovely honey-hued Asako collection is the perfect gift to give yourself this holiday season!



Lejaby

Lejaby's silhouettes and fabrics are among the most feminine and decadent imaginable, and we're certain you'll love the brand-new Crystal and Milday collections as much as we do! Both feature simple underwired lace balconnet panels overlayed with a Renaissance-inspired exterior which lifts and shapes in a way that no contemporary bra can. Or perhaps you'd like something a little more traditional? There's no doubt the Lara collection will be right up your alley. Sexy black tulle embroidered with beautiful red and taupe flowers makes a showstopper of a set.


Our experienced staff is here to help right up until Christmas Eve night, so be sure to swing by! Let us help to select something for the favorite woman in your life, no matter who she is!

In the past, we've always tried to close at 3pm on Christmas Eve, but the boys have kept us open well past that. This year we've finally surrendered and will stay open til 5pm for the late shoppers!

Holiday Hours
Thursdays, Fridays, Saturdays - close at 7pm
Week of Christmas (Each Day) - 10am - 7pm
Saturday (Christmas Eve) - 10am - 5pm

And while you're on Fourth Street, why not relish some of the exciting holiday happenings taking place? Take professional photos with Santa in his sleigh from 2 - 5pm on December 11th and 12th, and enjoy the SF City Choir's concert from 1 - 4pm on December 18th and 19th! Watch Fourth Street transform into a beautifully lit winter wonderland as the sun sets, and warm up with a free cup of hot cocoa or cider at Patisserie Blue from 4:30 - 7pm.

Happy shopping, and happy holidays, chers amis!

4th Street Photo by Diana Almanza