A La Folie Hearts You!

Let your love show at our Valentine's Day event on
Saturday February 5th from 12pm - 6pm!

Whether you're searching for the perfect underpinning for the cherished woman in your life or simply looking to adorn yourself, we've got just what you need.

Our friend and trusted rep Vanessa Binot will help you choose from some of our most coveted lines like Valery, Lise Charmel and A La Folie newcomer Mimi Holliday. We're also welcoming back the ultimate lingerie luxury brand: Nina Ricci. Swing by, taste a treat or two, sip champagne and sneak a peek at what's to come!

And for a very special Valentine's Day treat, a purchase of $250 or more enters you for a chance to win a $100 A La Folie gift certificate!

Celebrate Fall With New Arrivals from Jamie Joseph, Danielle Welmond, Wilt & Hanky Panky!

Hanky Panky's Signature Lace Thong

You asked, we answered -- Hanky Panky has finally arrived! We're fully stocked in the line's signature thongs and bandeau bralette, with more styles arriving soon. Hanky Panky's soft lace makes it the perfectly perky underpinning for weathering fall's greyer days.

Wilt's Long Sleeve Tee, Woven Pants and Hi-Lo Slip

Wilt's loungewear line has also just arrived, featuring sumptuous fashion-forward basics in airy-light cotton. From knit pants and A-line tees to woven button-downs, shorts and slips, Wilt has it all. Don't be decieved by the line's loungey sensibility! Wilt isn't just for the boudoir -- the line's layering pieces are perfect for wearing out and about.

Jamie Joseph's Cocktail Rings

It's been awhile, but Jamie Joseph's to-die-for jewelry is finally back in stock, just in time for the holidays! We're proud to say that this is our most impressive range of jewelry ever. From signature cocktail rings in White Drusy, Amethyst, Lemon Quartz and countless other stones to candy-colored earrings and sterling pendant necklaces, Jamie Joseph's pieces epitomize luxury. They are effortless, timeless and undeniably decadent.

Danielle Welmond's Jewelry

We're also introducing jewelry from Danielle Welmond, whose necklaces, bracelets and earrings are the perfect pair with our lovely lingerie. Danielle Welmond's pieces are lace-inspired in the best sense, displaying meticulous tatting and beading details with focal stones in Quartz, Peruvian Calcite, Chalcedony, Ruby and many others.

Also be sure to sneak a peek at exciting new pieces from Andres Sarda, Valery, PJ Salvage, Huit and Rosapois! We're positively teeming with gorgeous new loungewear, lingerie and intimates.

So stock up, chers amis! Cozy basics from Hanky Panky and Wilt, along with timeless jewelry from Jamie Joseph and Danielle Welmond make holiday gifts that any fashionista can appreciate!

This Sunday: Celebrate the 15th Annual Jazz on 4th Festival with Massive Savings!

There's no better time to dance, tap your toes and shop than this Sunday!

For one day only, enjoy massive savings store-wide as we celebrate the annual Jazz on Fourth Festival and Fundraiser! Take in the music with free shows by BHS Jazz Combo & Ensemble, Jazz Mafia, Zakiya Hooker and Fito Reinoso while you check out what 4th Street has to offer!

Enjoy 20% off store-wide at A La Folie*, including brand-new collections from Simone Perele, Anita and The Little Bra Company!

Select collections are up to 60% off, including pieces by Millesia, Valery, Le Chat and Rosapois!

See you there!

(*sale excludes Forever New, fragrance items and Zinke Goodnight Lovely eyemasks)

Celebrate Spring at the 4th Street Sidewalk Sale!

Looking for a special Mother's Day gift? There's no better time to shop than this Saturday!
For one day only, enjoy massive savings store-wide as we participate in the 4th Street Spring Sidewalk Sale! Check out what 4th Street has to offer as various vendors celebrate spring with amazing deals!

Enjoy 30% off store-wide at A La Folie*, including our newest collection from Simone Perele and Huit Swimwear!

Select collections are up to 60% off, including pieces by Millesia, Valery, Le Chat and Rosapois!

Come by and pick up something special for Mom at a very special price! See you there!

(*sale excludes Forever New, fragrance items and Zinke Goodnight Lovely eyemasks)