Sidewalk Sale Tomorrow, Saturday September 10th!

Pick up the lingerie or loungewear you've been craving at a fraction of the retail price at our Sidewalk Sale tomorrow, Saturday September 10th!

Enjoy 20% off basics, which include Prima Donna staples like Deauville and Madison, as well as nursing bras and pieces by Huit and Natori.

Indulge in 30% off sleepwear by PJ Harlow and select pieces by Pluto.

Fashion collections are a sumptuous 40% off, which include pieces by Nina Ricci, The Little Bra Company, Prima Donna, Andres Sarda and many many more! In addition, all panties in the shop are 40% off!

Swing by and pick up something special this Saturday only!

(*Sale excludes fragrance items, Forever New, sports bras, jewelry, accessories and select basic collections.)

Sweet Swimwear from Huit

We're so excited to have Huit swimwear back in store, and just in time for the warmer weather! For years, Huit's been our go-to swimwear brand - it's fun, flirtatious and functional. Boasting bright pops of color and details with attitude, Huit's bathing suits are in high demand. And our two newest collections are no exception.

The Dangerous collection is perfect for the Bond girl in all of us.

Huit's Dangerous Triangle Top ($64) and Brief ($44) in Blueberry

With a sleek and plunging Triangle Top, asymmetrical Brief bottom and button detail, this ensemble means business. So while your agenda may simply include lounging and quaffing Mai Tais by a hotel pool, you'll look like you're ready for a speedboat race through the canals of Venice. Who doesn't love to feel a little dangerous once in awhile?

If your style is more Brigitte Bardot than Ursula Andress, then Huit's Baby Be Mine collection is right up your alley! We love that Huit routinely uses 1970's details in their swimwear (after all, the company was founded in the '70's), and Baby Be Mine does not disappoint.

Huit's Baby Be Mine Bandeau ($62) and Low Brief ($46) in Blueberry

The asymmetrical Low Brief bikini bottom boasts a cute belt buckle detail, imparting some vintage sass to a boldly printed contemporary cut. The Bandeau's molded cups give the kind of support you can expect from an underwired Huit bra, so it's great for girls who need a little more structure. Sexy and supportive swimwear? Who knew!

So whether you're snorkeling in Anguilla, yachting in the Mediterranean or simply shell seeking on the California coast, Huit's got you covered... no matter what your adventure!

Celebrate Fall With New Arrivals from Jamie Joseph, Danielle Welmond, Wilt & Hanky Panky!

Hanky Panky's Signature Lace Thong

You asked, we answered -- Hanky Panky has finally arrived! We're fully stocked in the line's signature thongs and bandeau bralette, with more styles arriving soon. Hanky Panky's soft lace makes it the perfectly perky underpinning for weathering fall's greyer days.

Wilt's Long Sleeve Tee, Woven Pants and Hi-Lo Slip

Wilt's loungewear line has also just arrived, featuring sumptuous fashion-forward basics in airy-light cotton. From knit pants and A-line tees to woven button-downs, shorts and slips, Wilt has it all. Don't be decieved by the line's loungey sensibility! Wilt isn't just for the boudoir -- the line's layering pieces are perfect for wearing out and about.

Jamie Joseph's Cocktail Rings

It's been awhile, but Jamie Joseph's to-die-for jewelry is finally back in stock, just in time for the holidays! We're proud to say that this is our most impressive range of jewelry ever. From signature cocktail rings in White Drusy, Amethyst, Lemon Quartz and countless other stones to candy-colored earrings and sterling pendant necklaces, Jamie Joseph's pieces epitomize luxury. They are effortless, timeless and undeniably decadent.

Danielle Welmond's Jewelry

We're also introducing jewelry from Danielle Welmond, whose necklaces, bracelets and earrings are the perfect pair with our lovely lingerie. Danielle Welmond's pieces are lace-inspired in the best sense, displaying meticulous tatting and beading details with focal stones in Quartz, Peruvian Calcite, Chalcedony, Ruby and many others.

Also be sure to sneak a peek at exciting new pieces from Andres Sarda, Valery, PJ Salvage, Huit and Rosapois! We're positively teeming with gorgeous new loungewear, lingerie and intimates.

So stock up, chers amis! Cozy basics from Hanky Panky and Wilt, along with timeless jewelry from Jamie Joseph and Danielle Welmond make holiday gifts that any fashionista can appreciate!

What's New and Exciting at A La Folie

As if a new location wasn't enough to get you excited, here are a few drool-worthy bits to check out at A La Folie!

Huit Swim has finally arrived! Yes, our favorite summery swim brand has made its way to our walls, and we're in love with all the offerings, from bright and sunny bikini separates to sultry one-pieces. Huit's swimwear is not only adorable, but it stands the test of time, both in style and construction. You'll have these pieces for seasons to come! Hurry by, because they're going fast! Prices range from $45 - $89 for bikini separates, $125 - $138 for bikini sets and $130 - $149 for one-pieces.


One of our all-time hottest sellers, Marie Jo's Avero Multi-Strap Bra, has been restocked in Cognac! We have sizes 32A - 36E, and additional colors are, as always, available for special order. If you haven't tried this gem of a bra yet, swing by. This convertible bra will have you... well... converted in no time! The Multi-Strap retails for $115.


Not enough for you? Keep your eyes peeled on our blog and our mailing list for more exciting things to come! You won't be disappointed! To get on our mailing list, shoot me an email at stephanie (at) visitalafolie.com

A Parade of Swimwear, No Matter What Your Shape!

Mes belles, Mother nature is still taunting us! Just when we think the rain is about over and the sun has begun to peek out from behind the clouds, the dreariness returns to barrage us for a few days. For now, our feet must remain in galoshes while the sweet summer sandals collect dust in the closet. And we don't like it one bit!

But we've come up with a solution. Let's all head to St. Tropez!

"I don't have a swimsuit! It's not swim season!" you say. Au contraire, mes belles! We just got our third (yes, third!) shipment of swimwear this season, this time from our newest beach-beautiful brand, Rasurel!

Rasurel has so many things going for it. Not only is it the brain child of the lingerie masters behind customer favorite Lejaby, but it's also a line focused on lift, support and sexiness in cup sizes many swimsuit brands won't touch. Rasurel boasts all the elements of truly high-end beach wear, from comfortable and durable fabrics, to sweet details, like empire-waist ties on the Daphne Tank and covered rhinestone-embellished straps on the Impec Maillot. Curvaceous girls, your search ends here. With cup sizes up to a G, Rasurel is sure to be your new favorite brand!

Rasurel's Daphne Tank Maillot, $239

Rasurel's Impec Tank Maillot (shown in green, stocked in black), $199

Anita has also delivered in the fuller-cup swim department. Their Circle-Cut Cloe suit may boast a simple shape, but its pattern is what really attracts attention, while the Organic Dana suit emphasizes a shapely waist with an ultra-flattering ruched cut. The Ethno Flower Jamina suit emphasizes a shapely bust and directs attention away from the hips with a fun and flirtatious print. All our Anita suits come in a wide range of cup sizes: C to E, and in some cases up to F, so like Rasurel, the brand is a great go-to for those with a little more up top.

Anita's Circle-Cut Cloe swimsuit, $90

Anita's Organic Dana Swimsuit, $113

Anita's Ethno Flower Jamina Swimsuit, $149

If support is not your issue, we're sure you'll love Huit's Kate tank swimsuit. The Kate is a simple, classic silhouette. A one-piece with distinctive styling: a prominent two hoop embellishment on the asymmetrical shoulder. We currently have it in black, and are expecting many more pieces from Huit in the coming months!

Huit's Kate Asymmetrical One-Piece, $149

Even if you don't make it to St. Tropez this year, there are always opportunities for fun swimsuits to make their appearance! Snag yours (and your suit) today!

Celebrate Spring at the 4th Street Sidewalk Sale!

Looking for a special Mother's Day gift? There's no better time to shop than this Saturday!
For one day only, enjoy massive savings store-wide as we participate in the 4th Street Spring Sidewalk Sale! Check out what 4th Street has to offer as various vendors celebrate spring with amazing deals!

Enjoy 30% off store-wide at A La Folie*, including our newest collection from Simone Perele and Huit Swimwear!

Select collections are up to 60% off, including pieces by Millesia, Valery, Le Chat and Rosapois!

Come by and pick up something special for Mom at a very special price! See you there!

(*sale excludes Forever New, fragrance items and Zinke Goodnight Lovely eyemasks)

Charleston Pierce Has Done It Again!

Huit's Effrontee collection (left), PJ Harlow's Charlie tank and Mike boxer (center) and Huit's Malicieuse collection (right).

We were honored to have A La Folie's lovely lingerie featured at Charleston Pierce's Baby Be Mine fashion show to benefit Haiti. Charleston Pierce really is a jack of many trades, master of all -- promoter, model and all-around good guy, Charleston puts events together not just for fun, but for good causes as well.

And he's good looking too!

Playful Promises' Silk Corsage triangle bra and bikini.

The event sold out early and was a huge success! To see more photos, check out photog Moanalani Jeffrey's site. For more information on Charleston Pierce, check out his website, Charleston Pierce Presents!

Sweet or Sassy, We've Got a Huit Bouquet to Suit Your Style!

I just returned from visiting my family on the East Coast. Needless to say, it's been a few weeks since the last time I worked at A La Folie... but walking in today, I forgot why I ever left! When I opened the front door, I was greeted by some of the most lush colors and textures hanging from our walls that I've ever seen. Huit really has outdone itself for their early fall collections and I'm so excited to show you some of the offerings we have these days at A La Folie!

No matter what your style: mellow and sensual or playful and flirtatious, we have collections to suit your every mood. Best of all, these are not save-in-your-lingerie-drawer bras; these are customer favorites that can be worn day-to-day. Who says your Monday-Friday bra has to be ho-hum?

So what's your style?

Are you sweet and sensual?Top to Bottom: Echappee Belle, Courant d'Air, Deci de La, Numero

...Or daring and sassy?

Top to Bottom: Echappee Belle, Courant d'Air, Deci de La

Courant d'Air is a lacy wonder, trimmed in delicate scalloped net and barely-there bows, available in Cheche (ivory) and Hot Red (just that -- hot red!). In both colors, we have balconette demi-cup bras, plunge push-up bras, thongs and bikinis.

Deci de La is a deceptively comfortable, frilly collection, with gently molded soft cups (we know, it sounds impossible, but it's not!), lace trim and understated accent bows, available in Bengali (fuchsia) and Tutu (a light fleshy pink). In both colors, we have a molded triangle bra, thong, bikini and boyshort.

Numero is an impossibly soft collection with a retro sensibility. It comes in Cafe (light coffee) with a bold black lace trim and buttons. We have a non-underwire bralette, full-cup bra, thong, bikini and boyshort.

Echappee Belle is a basic bra in disguise, in the softest of stretch lace with sweet little rosettes for a little extra something special! It comes in Tient (nude) and Velvet (deep purple). In both colors, we have the underwire triangle bra and boyshort.

We hope you'll come by to check out Huit's newest offerings. We know you'll love them just as much as we do. Like beautiful flowers, they're meant to be out and on display... who knows, you may be inspired to take home a bouquet of your own!

Tutu Much...

You know what, I love tutus... and I don't mind saying so!

You can wear them while looking surprised...

...or while imagining how you would sweep the floor around your pedestal with art deco brooms if only you weren't wearing a tutu.

When I was a little girl, I asked nicely for Santa to bring me one. That December, I went to a Christmas party at Celia Beasley's house and SANTA HIMSELF came and brought one present for each good boy and girl. Once his sack was empty, he trundled outside to his sleigh and... the children rushed off to open their presents while I sat alone in my homemade green velvet culotte and vest set, sans cadeau. I was so embarrassed, I wanted to die... what had I done that was so bad? Was it because I snuck into the pantry and ate all the chocolate crayons my mom had bought for my sister's birthday? No, it was probably because I had forgotten to let that butterfly go and it died in my bug jar. It was an accident, I swear! But I was a muderess, and Santa knew it.

This is how the butterfly returned in her next life... she had an inexplicable habit of grabbing her vintage tutus (black, bien sur) with her hands and fluttering them like wings

Catching sight of my plate of untouched cookies, my dad immediately realized something was wrong and a quick investigation out on the patio revealed that Santa had dropped two presents... one was large and fat, and it had my name on it. The other was for another unfortunate girl in the group who had also spent the last ten minutes internalizing a year's worth of guilt, and I'm sure I would have run into her in group therapy by now if it weren't for the beautiful pale pink tutu that presented itself to me when I opened up my gift. I gave up ballet after a month, but I wore that tutu to tatters.

I was never gonna be Maria Tallchief... in pleather?

Now this week, when you talk to yourself in the mirror in the morning and say, "Well, I really want to wear my tutu again today... but I have nothing to put with it!" you can call us up at A La Folie...

Mlle. Piplette thinks you should wear a beautful Courant d'Air fan lace bra with tulle bows with your tutu! And a top hat and a monocle (not pictured)!

"What an amazing coincidence," we'll say, "This Courant d'Air Collection from Huit just arrived in the store this morning."

And, for a little more variety, you can look forward to this for Fall:

Funambule Blanc from Huit

That's two tutu tops to try! Say that ten times fast and I might give you a prize.*

*The prize is another story about tutus. Are you sure you still want to do the tongue twister?

Huit Fall 2009 Lingerie and Swim Trunk Show & Fashion Show!