Our January Sale Starts TODAY!

Didn't get what you wanted this holiday season? Lucky for you, our January Sale is everything you've been dreaming about... at a fraction of the original price!

That's right! Enjoy 25% off all merchandise* from January 14th to the 31st. Are you an Aubade fan? A Marie Jo devotee? A Hanky Panky lover? Snap up the pieces you've been coveting and scope out our newest offerings, all at an incredible discount. Hurry, though, because once our fall collections are gone, they're gone!

Happy shopping, chers amis!

(*Excludes jewelry, fragrance, Forever New, and Avero basic colors)

The Italian Lesson

There are few things as tedious as going to class... that is, unless you attend at A La Folie!

Take your seats, class! We're going to work on our Italian vocabulary and today the focus is seduction. Remember to roll those those r's... Cominciamo!

Love = amore
Beautiful = bellissima
Kisses = baci
Romance = romanzesco
Lover = amante
Dusk = crepuscolo
Silk = seta
The pinnacle of Italian lingerie = Ritratti

Si, friends, we are delighted to offer Ritratti once again! Ever since we sold out of our last collection, we've had customers begging us to bring it back. Ask and ye shall receive!

Ruby Ritratti Demi $288, Ruby Ritratti Thong $95

This new shipment includes a lovely sheer demi cup bra, fashioned out of ruby red netting, with rich warm brown three-dimensional embroidery. The demi also features satin straps and underwire sheaths, as well as a beautiful red bow to finish off the package -- sealed with a kiss, if you will!


Add to the lovely bra its coordinating thong, and you're in for a real treat. The thong features the same embroidery as the bra, and maintains the uber-soft satin details.

Ritratti is truly the cream of the crop when it comes to Italian lingerie. No details are overlooked -- it's the kind of set that will have you singing its praises per sempre!

We're Open!

The chandeliers have been hung, our lovely mannequins are decked out, a beautiful bouquet of bras lines our sumptuously shaded walls, and we are finally home!

Like what you see? We sure do!

Yes, chers amis, we are open once again, this time at our beautiful new location at 1844 Fourth Street, only a hop, skip and a jump away from our old space, with oh-so-much more to offer. Not only will we carry more merchandise than ever, but we're debuting some exciting new jewelry, and now boast four big beautiful dressing rooms and a mini lounge! We're more fun, more sultry and more lovely than ever!

While we're very proud of how far we've come, we still have a little work to do, so pardon our appearance as we put the finishing touches on our little nest.

Stop by to say bonjour and share in our excitement!