Happy Holidays from A La Folie

The holidays are well underway with Christmas just a week away, and it's beginning to feel more and more like winter on 4th Street. In case you haven't yet finished your holiday shopping, we have some exciting new arrivals to inspire some truly thoughtful giving!


Aubade's Delicieuse collection features playful embroidery that adds a splash of sass to haltered bandeaus and beautiful bloomers. If your giftee's style is more classic, be sure to check out traditionally-styled bras and panties from Janine Robin and A La Folie newcomer Gemma. Sneak a peek at boxed set of bias cut cotton day-of-the-week panties from Stella McCartney. Each panty is beautifully embroidered and its girlish bloomer cut is sure to inspire nostalgia in just about anyone!

If pajamas are more her style, be sure to check out new arrivals from Eberjey, including impossibly soft button down sets and uber-sweet chemises and camisoles. Our newest pieces from Le Chat include toasty, fleecy robes, and Rosapois' oh-so-soft teal pajamas are sure to suit any loungewear taste.

Don't forget that Forever New, jewelry from Jamie Joseph and Danielle Welmond and panties from Hanky Panky make perfect stocking stuffers!

Our extended holiday hours are now in place, so there's no better time to swing by. Let us help you find the perfect gift for the special woman in your life!

Holiday Hours
Week of Christmas (Each Day) - 10am - 7pm
Friday (Christmas Eve) - 10am - 5pm

Happy Holidays from all of us at A La Folie!

Celebrate Fall With New Arrivals from Jamie Joseph, Danielle Welmond, Wilt & Hanky Panky!

Hanky Panky's Signature Lace Thong

You asked, we answered -- Hanky Panky has finally arrived! We're fully stocked in the line's signature thongs and bandeau bralette, with more styles arriving soon. Hanky Panky's soft lace makes it the perfectly perky underpinning for weathering fall's greyer days.

Wilt's Long Sleeve Tee, Woven Pants and Hi-Lo Slip

Wilt's loungewear line has also just arrived, featuring sumptuous fashion-forward basics in airy-light cotton. From knit pants and A-line tees to woven button-downs, shorts and slips, Wilt has it all. Don't be decieved by the line's loungey sensibility! Wilt isn't just for the boudoir -- the line's layering pieces are perfect for wearing out and about.

Jamie Joseph's Cocktail Rings

It's been awhile, but Jamie Joseph's to-die-for jewelry is finally back in stock, just in time for the holidays! We're proud to say that this is our most impressive range of jewelry ever. From signature cocktail rings in White Drusy, Amethyst, Lemon Quartz and countless other stones to candy-colored earrings and sterling pendant necklaces, Jamie Joseph's pieces epitomize luxury. They are effortless, timeless and undeniably decadent.

Danielle Welmond's Jewelry

We're also introducing jewelry from Danielle Welmond, whose necklaces, bracelets and earrings are the perfect pair with our lovely lingerie. Danielle Welmond's pieces are lace-inspired in the best sense, displaying meticulous tatting and beading details with focal stones in Quartz, Peruvian Calcite, Chalcedony, Ruby and many others.

Also be sure to sneak a peek at exciting new pieces from Andres Sarda, Valery, PJ Salvage, Huit and Rosapois! We're positively teeming with gorgeous new loungewear, lingerie and intimates.

So stock up, chers amis! Cozy basics from Hanky Panky and Wilt, along with timeless jewelry from Jamie Joseph and Danielle Welmond make holiday gifts that any fashionista can appreciate!

This Sunday: Celebrate the 15th Annual Jazz on 4th Festival with Massive Savings!

There's no better time to dance, tap your toes and shop than this Sunday!

For one day only, enjoy massive savings store-wide as we celebrate the annual Jazz on Fourth Festival and Fundraiser! Take in the music with free shows by BHS Jazz Combo & Ensemble, Jazz Mafia, Zakiya Hooker and Fito Reinoso while you check out what 4th Street has to offer!

Enjoy 20% off store-wide at A La Folie*, including brand-new collections from Simone Perele, Anita and The Little Bra Company!

Select collections are up to 60% off, including pieces by Millesia, Valery, Le Chat and Rosapois!

See you there!

(*sale excludes Forever New, fragrance items and Zinke Goodnight Lovely eyemasks)

Celebrate Spring at the 4th Street Sidewalk Sale!

Looking for a special Mother's Day gift? There's no better time to shop than this Saturday!
For one day only, enjoy massive savings store-wide as we participate in the 4th Street Spring Sidewalk Sale! Check out what 4th Street has to offer as various vendors celebrate spring with amazing deals!

Enjoy 30% off store-wide at A La Folie*, including our newest collection from Simone Perele and Huit Swimwear!

Select collections are up to 60% off, including pieces by Millesia, Valery, Le Chat and Rosapois!

Come by and pick up something special for Mom at a very special price! See you there!

(*sale excludes Forever New, fragrance items and Zinke Goodnight Lovely eyemasks)