Sidewalk Sale Tomorrow, Saturday September 10th!

Pick up the lingerie or loungewear you've been craving at a fraction of the retail price at our Sidewalk Sale tomorrow, Saturday September 10th!

Enjoy 20% off basics, which include Prima Donna staples like Deauville and Madison, as well as nursing bras and pieces by Huit and Natori.

Indulge in 30% off sleepwear by PJ Harlow and select pieces by Pluto.

Fashion collections are a sumptuous 40% off, which include pieces by Nina Ricci, The Little Bra Company, Prima Donna, Andres Sarda and many many more! In addition, all panties in the shop are 40% off!

Swing by and pick up something special this Saturday only!

(*Sale excludes fragrance items, Forever New, sports bras, jewelry, accessories and select basic collections.)

Learning Lingerie: A Discourse on the Demi

Going to a lingerie store and asking for a demi cup bra is much like walking into a grocery store and asking where the food is. That's not to say that a customer who requests a demi cup doesn't know what they're asking for -- it's just that a demi cup is a blanket term that does nothing more than describe the scope of coverage the bra offers.

Nina Ricci's Lettre d'Amour demi (which is also a balconnet)

The word "demi" is French for "half". So a demi cup bra is literally a half cup bra, and the term doesn't necessarily describe cut. Many refer to a balconnet bra as a demi cup and in fact many balconnet bras are demi cups, but there exist fuller-cut versions as well as smaller-cut versions.

A demi is best suited to petite to average figures (about A - D cup), and sometimes have padding or molding, depending on the chosen style. Our bustier customers are always looking for the white whale: the ultimate demi cup suited just for them. In general companies who cater towards larger busted women will not make demis for the simple reason that they do not do enough work to support a prominent bust. Chestier girls who wear demis often find that they wear out faster because they have more work to do.

Nina Ricci is Blooming at A La Folie!

Sure, spring doesn't officially start until March 20th, but at A La Folie, it has definitely sprung. We're surrounded by peachy pinks, soft blues and ivories - colors that both banish the winter chill and usher in the blossoming of a new season.

Nina Ricci Lettre d'Amour Padded Balconnet (Rose), $214

How fitting, then, that a new season should bring a designer who's been at long last introduced back into the A La Folie fold, Nina Ricci! The brand has long been synonymous with elegant femininity, measured flirtation and a timelessness that's hard to duplicate. The Lettre d'Amour collection is the brand's love letter to lingerie, and it's easy to see why!

Nina Ricci Lettre d'Amour Demi & Thong (Blue), $212 & $130

Carefully crafted in a delicate crepe-like fabric and printed with the sweetest of floral patterns, Lettre d'Amour is a collection that simply screams spring! A sweet net scallop trim adds a knowing sassiness, and the silhouette is simple and clean. The collection features a padded balconnet and soft cup demi, as well as a thong, boxer and uber-sweet camisole that not only works for the bedroom, but paired with jeans for a night on the town as well.

Nina Ricci Lettre d'Amour Cami, $306

Come profess your love to lingerie (and to spring) by giving the Lettre d'Amour collection a whirl. We know you'll be glad you did!

A La Folie Hearts You!

Let your love show at our Valentine's Day event on
Saturday February 5th from 12pm - 6pm!

Whether you're searching for the perfect underpinning for the cherished woman in your life or simply looking to adorn yourself, we've got just what you need.

Our friend and trusted rep Vanessa Binot will help you choose from some of our most coveted lines like Valery, Lise Charmel and A La Folie newcomer Mimi Holliday. We're also welcoming back the ultimate lingerie luxury brand: Nina Ricci. Swing by, taste a treat or two, sip champagne and sneak a peek at what's to come!

And for a very special Valentine's Day treat, a purchase of $250 or more enters you for a chance to win a $100 A La Folie gift certificate!