Friday, December 17, 2010

Happy Holidays from A La Folie

The holidays are well underway with Christmas just a week away, and it's beginning to feel more and more like winter on 4th Street. In case you haven't yet finished your holiday shopping, we have some exciting new arrivals to inspire some truly thoughtful giving!

Aubade's Delicieuse collection features playful embroidery that adds a splash of sass to haltered bandeaus and beautiful bloomers. If your giftee's style is more classic, be sure to check out traditionally-styled bras and panties from Janine Robin and A La Folie newcomer Gemma. Sneak a peek at boxed set of bias cut cotton day-of-the-week panties from Stella McCartney. Each panty is beautifully embroidered and its girlish bloomer cut is sure to inspire nostalgia in just about anyone!

If pajamas are more her style, be sure to check out new arrivals from Eberjey, including impossibly soft button down sets and uber-sweet chemises and camisoles. Our newest pieces from Le Chat include toasty, fleecy robes, and Rosapois' oh-so-soft teal pajamas are sure to suit any loungewear taste.

Don't forget that Forever New, jewelry from Jamie Joseph and Danielle Welmond and panties from Hanky Panky make perfect stocking stuffers!

Our extended holiday hours are now in place, so there's no better time to swing by. Let us help you find the perfect gift for the special woman in your life!

Holiday Hours
Week of Christmas (Each Day) - 10am - 7pm
Friday (Christmas Eve) - 10am - 5pm

Happy Holidays from all of us at A La Folie!

Sunday, December 5, 2010

Give or Receive? Why Choose When You Can Do Both?

It's that time of year again: stockings are stuffed, gifts given and decadence and thoughtfulness coveted. If you haven't already started, there's no time like the present to draw up your holiday wish list. And while you're at it, why not tick off some items from your loved ones' lists too?

It doesn't matter if she's your lover, sister, mother, aunt or daughter -- every woman wants to feel special this holiday season. Lucky for you, we're here to help out and we have it all!



Whether your budget is $70 or $700, we have loungewear for every personality: from basic staples from PJ Harlow, Eberjey and PJ Salvage, to the finer things in life like sumptuous silk charmeuse Christine Vancouver gowns an
d robes. We're also proud to announce the arrival of Pluto, whose matelasse robes are dreamy-soft. More styles are expected soon, as well as fresh and cozy additions from Le Chat. When it comes to pajamas, we do truly have something for everyone on your list!

Hanky Panky

Whether her style is fun and funky or classic and comfy, Hanky Panky's bits and pieces make the ideal stocking
stuffers. Hanky Panky's signature thong is a worldwide best seller, and we've got plenty in stock in a lovely range of fall hues. We also have their low rise thongs, lace bralettes, boyshorts and teddies. Hanky Panky's pieces are the perfect little something to cap off her dream gift.

Prima Donna

Give the gift of exceptional support this holiday season! By now, we don't need to tell you how amazing Prima Donna's bras are. We're more stocked than ever, and if she's on the bustier side, a gift from the Prima Donna or Prim
a Donna Twist lines is a winning choice.

Jewelry from Jamie Joseph & Danielle Welmond

Candy-shaded stones and flawless cuts make Jamie Joseph one of our favorite jewelry lines. A cocktail ring in rutilated quartz, chalcedony, drusy agate or Indian ruby is a gift that begs to be showed off. If her taste leans towards the more feminine side, Danielle Welmond's lace-inspired pieces make a divine gift.


Andres Sarda

Andres Sarda is one of our newer brands, and we're so happy that they're here to stay. From space-age cuts to graphic lace, dotted tulle swagged straps and bold shades, Andres Sarda's lingerie is anything but ordinary, and the perfect brand to add to your personal holiday list! It's guaranteed to wow your special someone!


We've carried Aubade's gorgeous pieces before, and we're overjoyed to have them back on our walls just in time for the holidays! There's a reason that Aubade is one of the most coveted lingerie brands in the planet -- it exemplifies traditional French styling, with a sturdy
construction and sexy shape that's truly otherworldly. With perfect accordion pleats and Chantilly lace, the lovely honey-hued Asako collection is the perfect gift to give yourself this holiday season!


Lejaby's silhouettes and fabrics are among the most feminine and decadent imaginable, and we're certain you'll love the brand-new Crystal and Milday collections as much as we do! Both feature simple underwired lace balconnet panels overlayed with a Renaissance-inspired exterior which lifts and shapes in a way that no contemporary bra can. Or perhaps you'd like something a little more traditional? There's no doubt the Lara collection will be right up your alley. Sexy black tulle embroidered with beautiful red and taupe flowers makes a showstopper of a set.

Our experienced staff is here to help right up until Christmas Eve night, so be sure to swing by! Let us help to select something for the favorite woman in your life, no matter who she is!

In the past, we've always tried to close at 3pm on Christmas Eve, but the boys have kept us open well past that. This year we've finally surrendered and will stay open til 5pm for the late shoppers!

Holiday Hours
Thursdays, Fridays, Saturdays - close at 7pm
Week of Christmas (Each Day) - 10am - 7pm
Saturday (Christmas Eve) - 10am - 5pm

And while you're on Fourth Street, why not relish some of the exciting holiday happenings taking place? Take professional photos with Santa in his sleigh from 2 - 5pm on December 11th and 12th, and enjoy the SF City Choir's concert from 1 - 4pm on December 18th
and 19th! Watch Fourth Street transform into a beautifully lit winter wonderland as the sun sets, and warm up with a free cup of hot cocoa or cider at Patisserie Blue from 4:30 - 7pm.

Happy shopping, and happy holidays, chers amis!

4th Street Photo by Diana Almanza