A Parade of Swimwear, No Matter What Your Shape!

Mes belles, Mother nature is still taunting us! Just when we think the rain is about over and the sun has begun to peek out from behind the clouds, the dreariness returns to barrage us for a few days. For now, our feet must remain in galoshes while the sweet summer sandals collect dust in the closet. And we don't like it one bit!

But we've come up with a solution. Let's all head to St. Tropez!

"I don't have a swimsuit! It's not swim season!" you say. Au contraire, mes belles! We just got our third (yes, third!) shipment of swimwear this season, this time from our newest beach-beautiful brand, Rasurel!

Rasurel has so many things going for it. Not only is it the brain child of the lingerie masters behind customer favorite Lejaby, but it's also a line focused on lift, support and sexiness in cup sizes many swimsuit brands won't touch. Rasurel boasts all the elements of truly high-end beach wear, from comfortable and durable fabrics, to sweet details, like empire-waist ties on the Daphne Tank and covered rhinestone-embellished straps on the Impec Maillot. Curvaceous girls, your search ends here. With cup sizes up to a G, Rasurel is sure to be your new favorite brand!

Rasurel's Daphne Tank Maillot, $239

Rasurel's Impec Tank Maillot (shown in green, stocked in black), $199

Anita has also delivered in the fuller-cup swim department. Their Circle-Cut Cloe suit may boast a simple shape, but its pattern is what really attracts attention, while the Organic Dana suit emphasizes a shapely waist with an ultra-flattering ruched cut. The Ethno Flower Jamina suit emphasizes a shapely bust and directs attention away from the hips with a fun and flirtatious print. All our Anita suits come in a wide range of cup sizes: C to E, and in some cases up to F, so like Rasurel, the brand is a great go-to for those with a little more up top.

Anita's Circle-Cut Cloe swimsuit, $90

Anita's Organic Dana Swimsuit, $113

Anita's Ethno Flower Jamina Swimsuit, $149

If support is not your issue, we're sure you'll love Huit's Kate tank swimsuit. The Kate is a simple, classic silhouette. A one-piece with distinctive styling: a prominent two hoop embellishment on the asymmetrical shoulder. We currently have it in black, and are expecting many more pieces from Huit in the coming months!

Huit's Kate Asymmetrical One-Piece, $149

Even if you don't make it to St. Tropez this year, there are always opportunities for fun swimsuits to make their appearance! Snag yours (and your suit) today!

This Sunday: Celebrate the 15th Annual Jazz on 4th Festival with Massive Savings!

There's no better time to dance, tap your toes and shop than this Sunday!

For one day only, enjoy massive savings store-wide as we celebrate the annual Jazz on Fourth Festival and Fundraiser! Take in the music with free shows by BHS Jazz Combo & Ensemble, Jazz Mafia, Zakiya Hooker and Fito Reinoso while you check out what 4th Street has to offer!

Enjoy 20% off store-wide at A La Folie*, including brand-new collections from Simone Perele, Anita and The Little Bra Company!

Select collections are up to 60% off, including pieces by Millesia, Valery, Le Chat and Rosapois!

See you there!

(*sale excludes Forever New, fragrance items and Zinke Goodnight Lovely eyemasks)

Pajama Mama!

Mother's Day is fast approaching, and if your mom's anything like mine, she loves comfortable pajamas, and is a sucker for feminine colors. Good thing for both our mothers that we stock PJ Harlow!PJ Harlow's Jolie Satin Pant, Charlie Racerback Tank and Josie Hooded Robe in Blush

The line marries sensible cuts with feminine styling to create pajama pieces that are at once fun, sexy and versatile. Our newest arrivals include pieces in blush, black, champagne and lilac, and we still have pieces in teal as well. The prices are great too -- ranging from $46 for the uber-cute Charlie Racerback Tank to $97 for the exquisitely comfortable and feminine Kimono Robe.

Mom will thank you with a hug and a kiss, then quietly pat herself on the back for passing her perfect sense of style on to you!

Four Ways to Impress Mom this Mother's Day!

We've told you before that good things come in threes, remember?

It should follow, then, that even better things come in fours! Like a dollar's four quarters, the Beatles, The Fantastic Four and the Spice Girls (that's right, I went there!), and now four fleur't panties or bralettes for the price of three!


This Mother's Day, give Mom something extra special! fleur't panties and bralettes make the perfect Mother's Day gift -- they're cozy, sweet and come in a dizzying array of colors. The boyshorts and thongs are perfect day-to-day basics, and can even be matched with your fancier bras and camis! fleur't's highly-coveted Second Drawer bralettes are perfect for that layered look -- we have customers who wear them peeking out from under their tops: a trompe l'oieul cami if you will!

Prove to Mom she taught you something about a good value and swing by to pick up a topped-off triad today. The Top Drawer boyshort retails for $35, the Second Drawer thong retails for $25 and the Second Drawer bralette retails for $36. Remember, if you pick a pack of three, you get the fourth piece free!