All Hail Queen Zinke!

Zinke's Tea Party Jumper (Floral Print) $170, Zinke's Summer Fling Bralette (Tangerine) $80

Even though we pride ourselves on carrying the finest European lingerie, I have to admit that one of my favorite lines at A La Folie is Zinke, an impossibly precious collection of lingerie from Tulsa, OK. The company's namesake comes from its designers, sisters Jessie Zinke and Arin Robinson. Arin also runs a successful production and event planning business under the Zinke umbrella. It's a partnership that works out perfectly. The brains behind Zinke regularly churn out beautiful inspiration "boards" on their Zinke Design blog, put together to-die-for events, and, of course, design sweetly sexy lingerie with an edge.

Zinke's Daydream Chemise (Floral Print) $184, Zinke's Summer Fling Bralette (Violet) $80

Zinke's pieces are perfect for any lingerie connoisseur, in that they're beautiful on their own, but they're also entirely layerable. Undeniably bright colors like tangerine and violet and sweet details (petersham straps and shiny metal fastenings) only serve to enhance the fashion-forwardness of their pieces, and that's an asset we can really appreciate at A La Folie. We've had girlie girls and sporty ones alike running home with the ultra-sexy Zinke romper more times than we can count! Zinke's pieces make great gifts, which works out pretty well for the Zinke girls, given the multitude of weddings they plan! Brides from all around are drooling over all our new Zinke pieces, and we're sure you will be too! My favorite addition is the new Summer Fling bra and panty set, in a luxurious stretch satin. The bra has a retro edge with seamed cups and contrast straps. The panty features a center back seam for sassy shaping.

Zinke's Summer Fling Bralette & Panty (Tangerine) $80 and $69

Swing by and see what's new in store from Zinke -- we're sure you won't be disappointed. With sweet pieces like these, you'll be enjoying summer in style!

Four Ways to Impress Mom this Mother's Day!

We've told you before that good things come in threes, remember?

It should follow, then, that even better things come in fours! Like a dollar's four quarters, the Beatles, The Fantastic Four and the Spice Girls (that's right, I went there!), and now four fleur't panties or bralettes for the price of three!


This Mother's Day, give Mom something extra special! fleur't panties and bralettes make the perfect Mother's Day gift -- they're cozy, sweet and come in a dizzying array of colors. The boyshorts and thongs are perfect day-to-day basics, and can even be matched with your fancier bras and camis! fleur't's highly-coveted Second Drawer bralettes are perfect for that layered look -- we have customers who wear them peeking out from under their tops: a trompe l'oieul cami if you will!

Prove to Mom she taught you something about a good value and swing by to pick up a topped-off triad today. The Top Drawer boyshort retails for $35, the Second Drawer thong retails for $25 and the Second Drawer bralette retails for $36. Remember, if you pick a pack of three, you get the fourth piece free!

Scandalous fleur'tations...

When I arrived at A La Folie today, I noticed something a bit... enticing... about our mannequin...

There's something very special about our mannequin...

What could it be?

Her lovely shape? No. She does look beautiful in just about everything, but her shape wasn't it.

Her strategically placed necklace? No. Sure she's being sassy, but that wasn't quite it either.

Hmm... what could it be?

I shot a quizzical look at our beloved Mlle. Piplette, who had been diligently working upstairs... "Mlle. Piplette," I said, "That mannequin is fleur'ting with me!"

Indeed! That was it! That soft texture, that easy carelessness, that effortless structure! Our mannequin WAS fleur'ting with me! And why not? fleur't knows the way to a woman's heart. After all, what could be more enticing than a bouquet of panties, tangas and bralettes, fashioned in the softest rayon jersey, trimmed in feminine lace? And in bright colors too? Gorgeous! Plus fleur't's prices are to die for, with tangas at $25, boyshorts at $35 and bralettes at $36.

fleur't's boyshort in blue coral

Come down to A La Folie to check out our fleur'tatious mannequin. Who knows? You may just be inspired to fleur't back!