Thursday, October 8, 2009

Don't be Ashamed to be Plain (A Love Letter to Hanro)

Dear Hanro,

We love you, Hanro!

I would like to be the first to formally welcome you to your new home at A La Folie. I know it took a really long time to get you here, but now you're making yourself quite at home, and I really couldn't be happier. The girls at A La Folie have been anticipating your arrival for awhile, and our customers have been asking about you for years. YES, years!! No one has ever been that patient for my arrival... you should be proud! Look at the stir you create!

I know that, at first, the store may seem a little intimidating to you. In every nook we have lace, frills and bright colors, but we don't want you to feel out of your element. Things at A La Folie are always fun, sumptuous and beautiful, but being the new plain girl in town is really nothing to be ashamed about! Plain is an asset, and let me tell you: our customers relish having pima cotton bras they can wear everyday. Not every designer excels at plain, and that's why Hanro is so special to us. You fill a void in our store, and a void in our hearts!

Our customers will be delighted to know that your first shipment includes bras that are supportive and un-wired and no-fuss bikinis and thongs that are soft and long-lasting. We're also very excited that you offer something for everyone, with chemises, camisoles, wired bras and underthings galore to suit just about any taste, all of which can be seen on your website. You're about as far from run-of-the-mill as you can get, and we're proud to have you has part of the A La Folie family!

Poupee Russe

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