A Summer Crop of Prima Donna

We don't have to tell you that we absolutely adore Prima Donna. If you follow our blog, our affection is obvious. Our bra crush has only been intensified, though, with a bumper crop of new arrivals, perfect for summer!

Prima Donna Twist's Coup De Foudre collection.
Molded (top) in Ginger, $127 | Soft Cup (bottom) in Opal, $129.

If your taste is for tee shirt bras, look no further. Prima Donna Twist's Coup de Foudre collection is an elegant update to your average everyday underpinning. We have both the molded and soft cups in stock, and both feature a refined geometric print.

Prima Donna's Amazone Full Cup (bottom) in Pandora Blue, $179.
Prima Donna's Deauville Full Cup (top) in Crocus, $155.

Prima Donna's Deauville bra has been a staple around these parts for a long time, and it's not hard to figure out why. It's our most supportive bra, hands down. For those of you who live in your Deauville bras, we have the perfect summer treat: it's now available in a lovely on-trend light purple hue. If exceptional embroidery is on your lingerie checklist, you'll have to check out Amazone, a stunning collection that features a whimsical embroidery pattern. It speaks to all the best parts of summer - playful color, botanical motifs and undeniable femininity.

Prima Donna's Tamise (bottom) in Natural, $127.
Prima Donna's Stockholm (center) in Geisha, $142
Prima Donna's Kolyma (top) in White, $147.

So bright colors aren't your thing. Not to worry! We also have three lovely new collections available from Prima Donna in the wispiest of hues, perfect for the warmer days! Welcome newcomers Tamise, Stokholm and Kolyma. All feature beautiful embroidery, unparalleled support and sexy summer style.

For all you Prima Donna devotees, now's the perfect time to update your bra collection and get re-fitted, so come check out the new stock before it's all gone!