A Smooth Operator For Petites!

So often, customers stop by A La Folie, meekly meander to the counter and quietly say "Your window says you sell hard-to-find sizes. Can you help me?" I'm always amazed that so many women perceive themselves to be a difficult size. It's true that bigger and smaller bras are harder to come by, but that doesn't mean they don't exist!

We don't bat an eye at a 38 or 40 band size, a 32A or a 44G. We've fit just about everyone and are continually adding new styles to suit every size, shape and preference. If we don't have what you're looking for, rest assured, we can find it!

Which leads me to our most exciting new arrival, and no, it's not for the chestier among you! A very common request we get is for a 30 band size and AA or A cup. Many of the brands we carry won't even make a 30 band size or AA cup, meaning that our petites were too often left out in the cold, especially when it came to basics. But no more!

The Little Bra Company's Angela smooth cup bra

We just love The Little Bra Company. Their bras give a noted lift and shaping to a modest bust line -- we've had to order their Lucia lace plunge three times to accommodate the demand! And now we're excited to announce the arrival of the Angela tee shirt bra, a push up that wears well with just about anything. The smooth molded cups create a clean silhouette, perfect for slim-fitting tees and dresses. Even better, the straps are fully convertible -- racerback and halter tops are easier than ever to pull off! And the price is just right -- $62 buys you effortless lift, sumptuous cleavage and undeniable versatility!

Criss-crossed straps are no problem!

Mes belles, it's true: good things really DO come in small packages!

Say "Bonjour!" to Spring!

All of us at A La Folie have just about had it with the rain.

We don't want to jinx anything, but it looks like it may finally be gone! Yes, the flowers are blooming and it's now safe to wander 4th Street without an umbrella stashed in your purse. The galoshes can once again be stowed in the back of the closet (behind the sky-high straw platforms and itsy-bitsy summer sandals) and anti-frizz remedies can be tossed away with any memories of once-frequent downpours. Break out those cute dresses, floral skirts and airy lace tops! It's dry, bright, clear and sunny again in our city by the sea, and we couldn't be more relieved.

As we prepare for our Prima Donna & Marie Jo fitting event on Saturday, we've also been preparing our closets for spring, and we have some suggestions on how to bring a little brightness to your wardrobe!


We've been singing the praises of fleur't for ages, but the company's newest colors are sweeter than ever! Check out the classic fleur't Top Drawer boyshort in crystal, pink, mango, grapefruit, sapphire and iris! (And heck, it never hurts to have colorful bottoms if you're especially prone to Marilyn-Monroe subway grate moments!)


Just because cuts get simpler in the spring, it doesn't mean your bra has to be blah. These lovely Diamant plunges by Millesia represent the finest in lingerie construction and come in a breathtaking array of colors. Even the straps are embellished to perfection, so there's no need to fret about letting them peek out from under a cute 1950's summer dress!


Though we believe fully in the power of an expertly-crafted bra, lingerie isn't the only thing that can put a little spring in your step! These new Viv & Ingrid offerings are sweet, sassy and timeless. Gold hoops never go out of style, and these variations on the tried-and-true are sure to add a little extra something to your spring ensemble.

And while you're updating your wardrobe, swing on by to our event on Saturday! It's sure to put a little spring in your step!

A Prima Donna & Marie Jo Bra Fitting Event!

Join us on Saturday, March 20th from 11am to 6pm for A La Folie's famous bra fitting event, featuring new collections from Prima Donna and Marie Jo, as well as jewelry from Flint by Irena Kudlicki! Round out your spring and summer wardrobe with luscious jewelry and impeccably-fitted must-have bras with the perfect combination of luxury, style and construction.

Sip champagne and nibble on delicious sweets as our expertly trained staff matches you to the bra of your dreams, and scope out the newest pieces from Prima Donna's fun and flirty diffusion line, Prima Donna Twist!

Peruse the newest additions to Flint's breathtaking line of jewelry. Irena's new pieces are innovative and feminine, the perfect accent to our lovely lingerie.


Be sure to swing by and meet our Prima Donna and Marie Jo fit specialist, Anna Ortiz. Even better, enjoy 10% off storewide!

See you there!

(Check out this event on Facebook!)

What's New?

There's nothing like catching up with old friends, and mes belles, we have so much to fill you in on! At A La Folie, there's something new in store for you, no matter what your style and size! The arrival of spring brings us lots of blue and lots of beauty. Here are a few of our favorite pieces!

Lejaby La Garconne in Royal Blue

Lejaby La Garconne (Royal Blue) - The menswear-inspired holiday favorite has returned, but this time in a sumptuous deep blue. All the design elements remain the same: satin stripes and binding, with crystal bow details, in an all-new color for spring!

Lejaby Envie de Coton in Denim

Lejaby Envie de Coton (Denim) - A springtime treat! Envie de Coton mimics true battenburg lace perfectly. Add to that flourishes of ribbons and buttons, and you have one undeniably sweet countryside-inspired collection! In addition to the molded balconnet and soft demi cup bras, we received the bikini, tanga and string. Unlike many collections, Envie de Coton bottoms are each quite different in style from one another, so you're certain to find something to fit your unique sensibility! If you're looking for something with less color, be sure to check out Envie de Coton in white, expected in mid-April.

Prima Donna Babel Luxury Balconnet in Precious Black

Prima Donna Babel (Precious Black) - This collection truly speaks for itself. We're in love with it. Can't you tell? For girls with more up top, it's truly the sexiest, most glamorous bra you can find, and it's been selling out all around the world! (Really!)

PJ Harlow Jolie Satin Pant and Norah 3/4 Sleeve Tee in Champagne

PJ Harlow (Champagne) - PJ Harlow loungewear has become a standout customer favorite since we first started carrying it late last year. It's the ideal go-to when you're seeking pajamas that bridge comfort and class. Never again will you have to sacrifice sensuality for coziness! In addition to receiving the collection in Champagne, we've also had our stock in teal fully replenished.

fleur't Eloise Gown in Blue

fleur't Eloise (Blue) - The fleur't Eloise collection has been flying out of the store. There's something about the classic combination of black and champagne that has made many of our customers into loyal fleur't girls... and now Eloise is available in a springy sky blue with beige trim -- perfect for the warmer weather. We're also excited to offer the 3/4 sleeve Eloise gown -- it's warmer and offers more coverage without eliminating any of the fleur't sass we've come to adore!

Every one of these items is available in the store now, so swing by to try out your favorites, and keep your eyes peeled for even more new collections in the coming weeks!

We Can't Stop Babbling about Babel!

We may associate the Tower of Babel with a confusion of languages, but one thing's for sure: Prima Donna's new Babel collection is beautiful in a way that every language can understand!

The Babel Luxury Balconnet, Thong and Suspender Belt in Precious Black

This highly-anticipated beauty is now A La Folie's most coveted bra, with a sumptuous high-relief lace, tiny bows and a strap corsage with Swarovski crystal detail. It's truly to die for... a shining diamond in our little jewel box store.

The Babel Bustier and Luxury G-String in Perle de Venus

We received the Luxury Balconnet, Luxury G-string and Thong in Precious Black, with the same styles in Perle de Venus pink expected later this week. Hurry by to pick up yours, or make sure you're on our to-call list, as the collection is sold out in both colors worldwide and is flying out of A La Folie at lightning speed!

Charleston Pierce Has Done It Again!

Huit's Effrontee collection (left), PJ Harlow's Charlie tank and Mike boxer (center) and Huit's Malicieuse collection (right).

We were honored to have A La Folie's lovely lingerie featured at Charleston Pierce's Baby Be Mine fashion show to benefit Haiti. Charleston Pierce really is a jack of many trades, master of all -- promoter, model and all-around good guy, Charleston puts events together not just for fun, but for good causes as well.

And he's good looking too!

Playful Promises' Silk Corsage triangle bra and bikini.

The event sold out early and was a huge success! To see more photos, check out photog Moanalani Jeffrey's site. For more information on Charleston Pierce, check out his website, Charleston Pierce Presents!