An A La Folie Fitting Event! via #constantcontact

An A La Folie Fitting Event! via #constantcontact

The Italian Lesson

There are few things as tedious as going to class... that is, unless you attend at A La Folie!

Take your seats, class! We're going to work on our Italian vocabulary and today the focus is seduction. Remember to roll those those r's... Cominciamo!

Love = amore
Beautiful = bellissima
Kisses = baci
Romance = romanzesco
Lover = amante
Dusk = crepuscolo
Silk = seta
The pinnacle of Italian lingerie = Ritratti

Si, friends, we are delighted to offer Ritratti once again! Ever since we sold out of our last collection, we've had customers begging us to bring it back. Ask and ye shall receive!

Ruby Ritratti Demi $288, Ruby Ritratti Thong $95

This new shipment includes a lovely sheer demi cup bra, fashioned out of ruby red netting, with rich warm brown three-dimensional embroidery. The demi also features satin straps and underwire sheaths, as well as a beautiful red bow to finish off the package -- sealed with a kiss, if you will!


Add to the lovely bra its coordinating thong, and you're in for a real treat. The thong features the same embroidery as the bra, and maintains the uber-soft satin details.

Ritratti is truly the cream of the crop when it comes to Italian lingerie. No details are overlooked -- it's the kind of set that will have you singing its praises per sempre!

The Newest from PJ Salvage

The last time we had PJ Salvage in store, the sets flew out the door faster than we could blink. Needless to say we were missing the oh-so-cute pajama line almost the second we'd come to adore it.

Pine no more, chers amis, for PJ Salvage is back once again and sweeter than ever! Our newest shipment (the Butterfly collection) features impossibly soft modal jersey printed with an ivory butterfly pattern on a coral pink ground, soft lace and sweet contrasting taupe bows.

Butterfly Cami in Pink $43 (Also available in Taupe)

From camis to chemises to shorts, this line has it all. In addition, we also have two different varieties of pants to offer in the Butterfly collection: one cropped and one palazzo. These are sure to be your new favorites, perfect for a warm summer night.

Butterfly Shorts in Pink, $38

The Butterfly collection also features a few coordinating pieces in taupe for those of you who like to mix and match.

As if you needed more convincing, PJ Salvage's affordable price points are always a pleasant surprise: from a mere $38 for a pair of shorts to $69 for decadent Palazzo pants. This is one sweet indulgence you don't have to feel too guilty about!

Chic Fashion Week Preview with Charleston Pierce

We love Charleston Pierce, but you knew that already! Aside from being an amazing producer, fashionisto, and humanitarian, he's just an all around good guy... which is why we're delighted to be part of his Chic Fashion Week Preview this year.

Chic Fashion Week will be the place to check out the latest trends by San Francisco's newest and hottest designers, and it's all for a good cause. This year, Chic Fashion Week will be donating a portion of its proceeds to Until There's A Cure, "a national organization dedicated to eradicating HIV/AIDS by raising awareness and funds to combat this pandemic".

We couldn't be more proud to show off our wares for such a good cause. Join us in fighting the fight with fashion (and lingerie)!

The preview show will take place at The Historic Four Galleries Estate (21 East Buena Vista Avenue), from 6 - 9pm. The fashion show begins at 8pm, and donations are accepted at the door.

What's New and Exciting at A La Folie

As if a new location wasn't enough to get you excited, here are a few drool-worthy bits to check out at A La Folie!

Huit Swim has finally arrived! Yes, our favorite summery swim brand has made its way to our walls, and we're in love with all the offerings, from bright and sunny bikini separates to sultry one-pieces. Huit's swimwear is not only adorable, but it stands the test of time, both in style and construction. You'll have these pieces for seasons to come! Hurry by, because they're going fast! Prices range from $45 - $89 for bikini separates, $125 - $138 for bikini sets and $130 - $149 for one-pieces.


One of our all-time hottest sellers, Marie Jo's Avero Multi-Strap Bra, has been restocked in Cognac! We have sizes 32A - 36E, and additional colors are, as always, available for special order. If you haven't tried this gem of a bra yet, swing by. This convertible bra will have you... well... converted in no time! The Multi-Strap retails for $115.


Not enough for you? Keep your eyes peeled on our blog and our mailing list for more exciting things to come! You won't be disappointed! To get on our mailing list, shoot me an email at stephanie (at) visitalafolie.com

We're Open!

The chandeliers have been hung, our lovely mannequins are decked out, a beautiful bouquet of bras lines our sumptuously shaded walls, and we are finally home!

Like what you see? We sure do!

Yes, chers amis, we are open once again, this time at our beautiful new location at 1844 Fourth Street, only a hop, skip and a jump away from our old space, with oh-so-much more to offer. Not only will we carry more merchandise than ever, but we're debuting some exciting new jewelry, and now boast four big beautiful dressing rooms and a mini lounge! We're more fun, more sultry and more lovely than ever!

While we're very proud of how far we've come, we still have a little work to do, so pardon our appearance as we put the finishing touches on our little nest.

Stop by to say bonjour and share in our excitement!

Christine Vancouver: Bringing Old Hollywood to the Boudoir

Ingrid Bergman

Everyone at A La Folie knows that I'm a nut for 1940's fashion. From blouson-backed dresses to mid-calf pencil skirts to seamed stockings, there is something undeniably feminine about apparel from eras gone by, and it's always a treat to find designers that are able to reclaim a bit of old world glamour.

Christine Vancouver Long Printed Robe $370

Christine Vancouver Long Pink/Almond Gown $335

Enter Christine Vancouver, an iconic line of silk charmeuse loungewear befitting the most discerning of nostalgia-obsessed starlets. From lace-busted long gowns to luxurious printed robes, Christine Vancouver has it all. These bias-cut wonders are as true to Deco fashion as is possible, and fit a variety of body types, from lithe ladies to curvaceous cuties. And just because Christine Vancouver's pieces are considered loungewear, it doesn't mean they can't be worn out and about -- the slinky gowns are sexy, yet restrained in the best possible way, making them a great ode to 1930's fashion when worn outside the bedroom.

Christine Vancouver Lace Cup Silver/Lilac Chemise $180, Coordinating Short Robe $260, Coordinating Long Robe $360

Our edited selection has been steadily snatched up by fashionistas and doting husbands alike, but in case you need more incentive to begin coveting Christine Vancouver pieces, know this: there is no feeling quite like swanning around one's apartment in silk charmeuse (I should know). Release your inner Ingrid Bergman and make your dramatic entrance. You deserve it, kid!