Sidewalk Sale Tomorrow, Saturday September 10th!

Pick up the lingerie or loungewear you've been craving at a fraction of the retail price at our Sidewalk Sale tomorrow, Saturday September 10th!

Enjoy 20% off basics, which include Prima Donna staples like Deauville and Madison, as well as nursing bras and pieces by Huit and Natori.

Indulge in 30% off sleepwear by PJ Harlow and select pieces by Pluto.

Fashion collections are a sumptuous 40% off, which include pieces by Nina Ricci, The Little Bra Company, Prima Donna, Andres Sarda and many many more! In addition, all panties in the shop are 40% off!

Swing by and pick up something special this Saturday only!

(*Sale excludes fragrance items, Forever New, sports bras, jewelry, accessories and select basic collections.)

Our Online Shop is Live!

Yes it's true, amis! A La Folie has a new home on the web where you can purchase your favorite lingerie pieces... without ever having to leave la maison! Check out the site here!


We're well on our way to populating the store with some of your favorite pieces as well as new arrivals, so keep our store on your bookmarks tab!

A La Folie's Summer Sale This Friday to Sunday!

Been coveting something special at our store? Now's the time to pounce!

That's right, chers amis! This weekend (Friday August 12 - Sunday August 14), A La Folie is having a spectacular summer sale featuring deep discounts on your favorite brands*!

Enjoy 20% off basics, which include Prima Donna staples like Deauville and Madison, as well as nursing bras and pieces by Huit and Natori.

Indulge in 30% off sleepwear by PJ Harlow and select pieces by Pluto.

Fashion collections are a sumptuous 40% off, which include pieces by Nina Ricci, The Little Bra Company, Prima Donna, Andres Sarda and many many more! In addition, all panties in the shop are 40% off!

Swing by and pick up something special this weekend!

(*Sale excludes fragrance items, Forever New, sports bras, jewelry, accessories and select basic collections.)

More Swim! Janine Robin Has Arrived!

Don't let the Bay Area fog fool you - summer is still in full swing and a virtual waterfall of swimwear has arrived in store, including an amazing selection of timeless suits from designer extraordinaire Janine Robin! While we've carried Janine Robin's lingerie for quite awhile, she actually found her start in swimwear so it follows that she knows her stuff when it comes to bringing out your inner mermaid. (We already know her underpinnings are just the ticket to bringing out your inner siren!)

The lure of a classic Two-Piece is undeniable, and Janine Robin's flirtatious pieces will appeal to even the most exacting bikini hunter! The Eole bikini is a divine find. The Balconnet comes in sizes A-D and the Full Cup comes in sizes C-F. Both bikini tops in the Eole collection boast strong straps and underwires, so they're great choices for girls who want more support from their swimwear. If you've tried on swimwear at A La Folie before, you know nothing beats a bikini top that's built like a bra! The Nacre bikini is another that's divinely supportive - it features a Full Cup top that comes in cup sizes ranging from C to F. The coordinating bottoms are Brazilian Shorts, shown below with the matching Pareo.

Nacre Full Cup Bikini Top ($131) with Brazilian Bottom ($48)

Eole Full Cup Bikini Top ($122), Brazilian Bottom ($55), Short Pareo ($80)

Eole Balconnet Bikini Top ($96), Brazilian Bottom ($48)

If the classic one-piece is more your speed, Janine Robin has some amazing styles to fit just about any aesthetic. Janine Robin's Silhouette suit is divinely flattering with its plunging neckline, generous cups and princess seaming, and comes in sizes 10-18. The classically-silhouetted Nacre Bustier suit fits sizes 8-12 and offers support from its halter strap. If a modern, clean cut is what you're after, the Java Encolure Carree suit (sizes 10-16) features a wide, square colorblocked neckline to direct focus away from the hips.

Silhouette One-Piece in Brown, $172

Nacre Bustier One-Piece in Black, $172

Java Encolure Carree One-Piece in Black, $159

So whether you prefer a tank or bikini, we've got something to suit your swimsuit style, no matter what your size!

Sweet Swimwear from Huit

We're so excited to have Huit swimwear back in store, and just in time for the warmer weather! For years, Huit's been our go-to swimwear brand - it's fun, flirtatious and functional. Boasting bright pops of color and details with attitude, Huit's bathing suits are in high demand. And our two newest collections are no exception.

The Dangerous collection is perfect for the Bond girl in all of us.

Huit's Dangerous Triangle Top ($64) and Brief ($44) in Blueberry

With a sleek and plunging Triangle Top, asymmetrical Brief bottom and button detail, this ensemble means business. So while your agenda may simply include lounging and quaffing Mai Tais by a hotel pool, you'll look like you're ready for a speedboat race through the canals of Venice. Who doesn't love to feel a little dangerous once in awhile?

If your style is more Brigitte Bardot than Ursula Andress, then Huit's Baby Be Mine collection is right up your alley! We love that Huit routinely uses 1970's details in their swimwear (after all, the company was founded in the '70's), and Baby Be Mine does not disappoint.

Huit's Baby Be Mine Bandeau ($62) and Low Brief ($46) in Blueberry

The asymmetrical Low Brief bikini bottom boasts a cute belt buckle detail, imparting some vintage sass to a boldly printed contemporary cut. The Bandeau's molded cups give the kind of support you can expect from an underwired Huit bra, so it's great for girls who need a little more structure. Sexy and supportive swimwear? Who knew!

So whether you're snorkeling in Anguilla, yachting in the Mediterranean or simply shell seeking on the California coast, Huit's got you covered... no matter what your adventure!

Fourth of July Hours

A La Folie will be open on July 4th!

Join us at the store from 11am - 3pm before heading to your Independence Day festivities!

Get Into the Swing of Summer!

It's finally feeling like summer in the Bay Area! I don't know about you, but I've spent my weekends lounging out in the park, coating my shoulders in sunshine and downing champagne and oysters with friends. Even though I've been donning my favorite summer dresses for quite some time now (albeit with leggings because of this year's extended winter chill), it's now official: It's finally time to break out our prettiest pieces, and lingerie is no exception! Lucky for us, new uber-feminine summer collections from Lejaby and Aubade have arrived in store and they're suitably summery. Take a peek!

Aubade's Fleurs de Pommiers collection in Scarlet

When I hear the name "Aubade", I immediately think of balconnet bras. Aubade has spent decades perfected the sexy picture frame cut which has been even further beautified by the brand's Fleurs de Pommier collection. Fleurs de Pommier features a lovely embroidered net whose floral motifs are truly eye popping. The Balconnet begs to have its butterfly detail straps peek out from under a sexy black tank - it's the perfect piece for warm summer nights. The Fleurs de Pommier Balconnet and Tanga (pictured) are $99 and $69 respectively. We also have the matching Boyshort in stock as well ($99).

Lejaby's Serenity collection in Blue

Lejaby's Serenity collection is a totally different take on summer - it's pretty, crisp, and well, serene! Serenity is not only gorgeous, but eco-friendly! The collection is made of 93% organically grown cotton, so it's fashion you can feel good about. The molded demi is a sexy yet versatile cut whose floral embroidery whispers of flower-filled fields and jaunts down the boardwalk. The Demi and Tanga (pictured) are $95 and $45 respectively. We also have the Briefs in stock ($49).

No matter what your style we have something in store to suit your summer taste. Come on by for a fitting - we'll have you sunning yourself in style in no time!